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TikTok For Lawyers. Yeah, It’s A Thing.
It’s like your best friend looking over your shoulder… and your friend is either a total enabler or the best curator of fresh content EVER. I’m talking about the FYP on TikTok, of course. It isn’t just...
View ArticleThe Problem With Law Firm Paid Marketing Ads
Not every law practice can wait on SEO to start serving up highly qualified leads from organic traffic. Especially if you want to explore a new practice area or grow your client base this year. To...
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From Big Firm To Solo Attorney
How To Do It Right Last year she made the big decision to strike out on her own. Determined to establish herself as a top solo tax attorney while building a thriving practice. She knew working...
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Atlanta Bar Sole Practitioner/Small Firm Section
The key to doing more while working less… …plus, lunch and networking? That sounds perfect. We are a sponsor of the Atlanta Bar Sole Practitioner/Small Firm Section and I really look forward to...
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What Should You Look for When Hiring an SEO Consultant?
It’s maybe a little ironic, but Google Search Advocate John Mueller, recently searched Twitter for answers. The exchange turned into an article on Search Engine Journal – based on the answers Mueller...
View ArticleUnderstanding Google Screened for Legal Marketing
In the digital age, law firms are constantly seeking innovative ways to reach potential clients. One such avenue is Google’s Local Services Ads (LSAs), which includes a feature known as Google...
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Best Legal Conferences
Best Legal Conferences for Q3 and Q4 2023 Staying up-to-date with the latest knowledge, technology, and networking opportunities is essential for lawyers and key law firm staff. Legal conferences...
View ArticleWhy Pay Per Click Doesn’t Work For Law Firms
“Oh, pay-per-click ads didn’t work for our practice area.” I hate to hear that because it’s probably true…but it didn’t need to be. But Aren’t They Effective? Google ads for law firms are actually one...
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Why Location Matters for Law Firm SEO
It’s no secret that missteps in your legal marketing SEO strategy can quickly become a source of great frustration. Chasing after prominent keywords can take too long to make a significant impact. In...
View ArticleThe Power of a Proactive SEO Strategy for Law Firms
It’s always good advice to stay focused on your own path. But when it comes to marketing your law firm, particularly SEO, ignoring your competitors’ moves can actually hinder your success. Imagine...
View ArticleAI for Law Firms: Good or Bad News?
I’ve always believed that embracing technology is the key to staying ahead in any industry, and the legal sector is no exception. What Bloomberg Law Has to Say A recent survey by Bloomberg Law has shed...
View ArticleWhat is Semantic SEO?
A single keyword focus isn’t enough if you want your law firm to get seen at the top of a Google search. Google’s used semantic analysis to get better and better at returning relevant search results....
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